50 years Sixt Leasing / Allane Mobility Group
From pioneer in vehicle leasing to digital innovator in longer-term mobility
The roots of Allane Mobility Group go as far back as the year 1967. That was the year when Sixt was the first German company to launch a vehicle leasing program. Since those days our company has seen a successful development making it an innovation leader in the industry. Some of the key milestones in Allane history were in:
New growth opportunities through new major shareholder
Digitalisation of the business model
Start of digital after-sales of service products via sixt-neuwagen.de.
Complete takeover of Flottenmeister GmbH by Sixt Mobility Consulting GmbH.
Launch of the app “The Companion” for company car drivers.
Innovative sales cooperation of sixt-neuwagen.de with Fiat and Tchibo.
2019:Introduction of a fully digital ordering process for private customers on sixt-neuwagen.de.
2018:
Introduction of the product innovation ‚Flat rate for the road‘ as part of a joint campaign with 1&1 and Peugeot.
2017:
Acquisition of autohaus24 GmbH from Sixt Ventures and Axel Springer Auto Verlag.
Complete takeover of Sixt Mobility Consulting AG in Switzerland.
2016:
From the development of new business fields to the IPO
Initial Public Offering (IPO) of Sixt Leasing SE on Frankfurt Stock Exchange.
2015:Establishment of a fleet management joint venture with Swisscom in Switzerland.
Sixt Mobility Consulting wins over SAP as a key account for its fleet management and handles around 14,000 vehicles for Europe's biggest software company.
Sixt Leasing kicks off "Sixt Neuwagen" as an online platform for private and commercial customers, offering finance leasing as well as Sixt Vario financing.
2012:Sixt Mobility Consulting enters the market as specialist for fleet management and strategic consultation.
Sixt Leasing becomes active in the Netherlands.
2011:
International expansion
Sixt Mobility Consulting expands into France.
2015:Sixt Mobility Consulting extends its activities into Switzerland.
2015:Sixt Mobility Consulting launches in Austria.
2012:Sixt Leasing becomes active in the Netherlands.
2011:Sixt Leasing extends its activities into Switzerland.
2004:Sixt Mobility Consulting becomes active in the Netherlands.
1998:Sixt Leasing expands into France.
1998:Sixt Leasing launches in Austria.
1996:
Pioneering vehicle leasing in Germany
