In the beginning of 2018 we have initiated the strategy programme ‚DRIVE>2021‘. The aim of the programme is to increase the pace of digitalisation, to improve the risk-return profile, to further push ahead with internationalisation and to significantly increase the contract portfolio as well as earnings until the year 2021.Digitalisation
We want to push a head with the digitalisation of our business model even more quickly, especially in the Online Retail business field. To this end, new functions and services are to be introduced gradually on the sixt-neuwagen.de online platform from the 2018 financial year onwards. In addition, we plan to optimise interfaces to the ‘analogue world’ and thus improve the customer experience. Also in the Fleet Management business unit, the IT platform is to be developed continually in order to keep up with the increasing customer needs.Risk management
Over the past months, we have already taken various measures to improve our risk-return profile. So, the potential risk of diesel residual values in the portfolio is to go down by reducing the share of diesel vehicles without a buyback agreement. Moreover, we intensify the marketing of used vehicles to foreign markets via our B2B auction platform and diversify the customer structure through a stronger focus on smaller corporate customers.Internationalisation
Sixt Leasing wants to expand both in Germany and abroad. In the Online Retail business field, the first step will be to further strengthen the position on the domestic market and to prepare the internationalisation. From 2019 onwards, the gradual expansion into selected markets such as France, Italy or Spain is planned. The Fleet Management business unit will also be further internationalised from 2019 onwards. Our aim is to have a presence in a total of eight to nine European countries.Volume and Earnings growth
Through the positive effects from the initiated measures of the ‘DRIVE> 2021’ programme, we expect a growth of the Group’s contract portfolio by the end of the 2021 financial year of at least 60 per cent to more than 220,000 contracts. EBITDA is to be increased to around EUR 400 million by the year 2021 and EBT to around EUR 50 million. This corresponds to a gain of around two thirds in each case compared to 2017.